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Service delivery platform for cable multiple systems operators
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| Create, manage and distribute digital content
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Leverage Internet Protocol (IP) to enable a much broader market of IP-based products within your organization. Unlock the value of your infrastructure to support a rich catalog of open, scalable next-generation application and content services. Achieve a faster launch of new products, regardless of your underlying transport network. Make more productive use of IT resources to support your services portfolio while managing the IT budget.
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| Partner with a steadfast leader in changing markets
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IBM is not only a leader in systems integration but we offer technology assets— leading hardware and software products for the service plane; service creation with IBM Rational®, service delivery with IBM WebSphere®, and service management with IBM Tivoli® Netcool® covering all areas of an IMS services plane architecture.
We offer a standardized way of exposing network and service enablers for use by third-party applications. We are deeply involved in key industry standards bodies such as the MPEG Forum and the Open Mobile Alliance (OMA), as well as emerging organizations such as the Advanced Access Content System-Licensing Authority (AACS-LS). In fact, we have helped shape the industry through participation in industry standards committees, including: -
Most of the MPEG committees
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HDTV Broadcast Technology Project in Digital Video ATP
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Secure Digital Music Initiative (SDMI)
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Rights ML
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802.11/WiFi
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Open Mobile Alliance
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3GPP, W3C, TeleManagement Group, ITU, The Parlay Group, and also an vendor observer at CableLabs
We also support parlay standards, a set of Application Programming Interfaces (APIs) that aim to make it easier and cheaper to provide applications that interface with VoIP networks.
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| Leverage an ecosystem of integrated technology
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IBM offers MSOs comprehensive services including: -
Content management and application brokerage.
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Service execution and network interface.
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Service management, the choreography of service and support functions to interface with OSS/BSS systems that manage the services.
Components of your service delivery platform solution may include: -
IBM Service Provider Delivery Environment (SPDE)—the Application Delivery Environment, which collects and aggregates content from multiple sources, and the Integration Hub.
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Mobile Content management and delivery—leverages IBM WebSphere Everyplace® Portal, as well as digital rights management tools to manage the lifecycle of third-party digital content.
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Open Network Access—includes IBM WebSphere Everyplace Server and IBM Rational Application Developer.
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Unified Security Services—takes advantage of IBM Tivoli Access Manager, IBM Tivoli Identity Manager and IBM Tivoli Federated Identity Management to help reduce costs by synchronizing directories, provisioning users and providing single sign to employees, suppliers and customers.
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Remote Access Services—uses IBM WebSphere Everyplace® Connection Manager for reliable, security-rich remote access.
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IBM provides Software suite to support the Next Generation Network / IMS service lifecycle and can help you:
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Establish a Unified Service Creation Environment with Rational Software (including RUP Plug-in for IMS -SIP Toolkit).
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Integrate composite services, as well as deploy and run converged service applications with WebSphere Software.
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Utilize new IMS focused components:
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Converged SIP/HTTP App Server
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Presence Server
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Group List Management
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Telecom Web Services Server
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IMS Connector: IBM WebSphere IMS Connector enabling truly converged IMS applications to be built and deployed on a single service execution platform, helping customers and business partners reduce the complexity and cost of their IMS solutions.
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Monitor and manage next generation services and user experience quality with Tivoli and Netcool
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| Points to consider prior to implementation
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Based on our experience in service delivery platform solutions and IMS implementations there are several critical success factors that you will need to address as part of a service delivery platform implementation. -
Define an open standard that can enable the creation of transport and device independent services, improving speed to market and pace of service creation and innovation.
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Third-party enablement and management is the key to revenue acceleration—providing the capability to sell services through established third party applications can dramatically increase your revenue potential.
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The maturity of the IMS standards requires systems integration—given that IMS is an emerging standard there are still significant areas of the standard that are either ambiguous or missing all together. Having an experienced systems integrator as a partner in the implementation and evolution of your service delivery platform can reduce your development risk and improve your chances of a successful implementation.
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| Lower cost. Less risk. Bigger wins.
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The IBM service delivery platform solution can help your cable enterprise: -
Eliminate unnecessary new custom application development by incorporating market-leading applications and improving IT productivity.
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Reduce dependency on legacy, often proprietary billing and BSS/OSS platforms.
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Move from cost-to-revenue center and transition from build-for-demand to build-for-profitability.
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Utilize Cost Optimization and Strategic Transformation (C.O.S.T.) methods to address improving the capital spending efficiency and optimize your operating expenses.
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Questions about this solution? Contact an IBM media and entertainment specialist.
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