Skip to main content

Industries  >  Media and entertainment  >  Solutions  >  

SCM for media and entertainment from IBM

Executive summary Business view Technical details
The goal
Define a strategy for success
Increase the accuracy of demand planning. Improve the flexibility and cost structure of your supply chain. Enhance management's ability to control content distribution across markets and distribution channels. Our supply chain solution can help you pump new life into your business by using digital and on demand technologies to improve cost efficiencies.

The advantage
Benefit from our supply chain leadership
When you turn to IBM to help you transform your supply chain operation, you turn to a company that uses the same best practices we recommend to you. Our solution features the framework that we used to transform our own supply chain—and save billions of dollars a year. We offer:
  • Experienced supply chain consultants:
    • More than one out of every four team members holds a master’s degree or higher in supply chain management (SCM)-related fields—such as operations research, industrial engineering and applied mathematics.
    • More than 200 of our consultants hold PhD's in relevant fields.
  • Deep Media and Entertainment industry experience with long-term industry relationships.
  • Leadership in digital media technology services—on demand solutions that combine best-of-breed hosting and consulting with digital media applications.
  • Financing offerings that let you structure payment schedules to accommodate cash flow.

The benefits
Boost revenue, reduce costs, improve service
Drive business value across M&E enterprises by integrating content, product, distribution, sales and service functions. We can help you spotlight areas where on demand technologies can create cost efficiencies—and help simplify the move to digital technology. Tailored to your company’s specific needs, we can:
  • Assess the cost structure and capabilities of your supply chain functions.
  • Identify opportunities to cut costs and improve overall business performance.
  • Develop a transformation plan and business case.

Depending on the outcome of our evaluation, we can help you implement processes and systems that:
  • Increase accuracy of demand planning and forecasting, and balance supply chain flexibility.
  • Create a better understanding of consumer behavior for consumer driven content, such as books, music, DVD/VHS and digitally delivered content.
  • Drive cost out of supply chain and manufacturing operations to help maintain margins by developing collaborative partnerships in aspects of the value chain that are not core competencies for M&E companies.
  • Fight piracy and free consumption of content by consumers.
  • Exploit your catalog to minimize ups and downs of “hit” factor.
  • Improve decision support and analytical capabilities to serve the mass retailers, online retailers and digital distribution services by managing entire categories for them.

The approach
Create an efficient supply chain
Many M&E companies have discovered that our supply chain solution can make a dramatic difference on their bottom line.
  • A production company tapped into IBM's on demand digital technology solutions to lower production costs by as much as 40 percent and shorten production cycles to 18 months—less than a third of the time it takes to produce most animated films. IBM's deep computing facility is enabling them to treat digital content as intellectual property to be distributed on cable TV, video, computers, DVD and handheld devices.
  • One video distributor developed a strategic systems plan to support demand planning, supply chain management and customer relationship management processes.
  • Another video distributor reengineered the supply chain processes and warehouse management practices for their domestic video distribution channel. This included modifying existing legacy systems to support the new process designs.

The financial advantage
Improve profits and customer loyalty
We can help your company improve profitability, vendor relationships and customer satisfaction by:
  • Upgrading forecasting and logistics processes for physical and digital goods.
  • Procuring materials more efficiently.
  • Implementing cost-effective supply chain systems.
  • Generating a better return on corporate assets, including digital media assets.
  • Increasing revenue through improved responsiveness to customers.
  • Extending brands and products across channels and platforms.

Next steps
 
Questions about this solution? Contact an IBM Media and Entertainment specialist.



More information
Supply chain strategy  
Supply chain planning  
Supply chain enterprise applications