Discover IBM innovation at work. A collection of videos that provide thoughtful and often provocative fodder for discussion, as we witness the wrenching changes that will forever alter the creation, distribution and consumption of all types of content.
A new IBM online survey of consumer digital media and entertainment habits shows audiences are more in control than ever and increasingly savvy about filtering marketing messages. The global findings overwhelmingly suggest personal Internet time rivals TV time. Among consumer respondents, 19 percent stated spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing.
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It used to be so easy. 20th century corporations built empires and accumulated tremendous value around carefully controlled brand images and marketing messages. But technology changes everything, and fast. Inexpensive and nearly pervasive access to networked digital devices now allow ideas, messages and content to transverse the globe in a matter of seconds. The way we learn, play, work, buy and communicate has been forever changed.
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Based in Santa Monica, CA, Threshold Animation Studios is a cutting-edge digital animation and visual effects production studio. Using on demand technology from IBM, Threshold is currently finalizing production on its first full-length digitally animated feature film “Foodfight!”, the first of a slate of several digitally animated feature films.
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Fox Broadcasting Company expanded its high-definition (HD) digital archive system co-designed with IBM to include the 2006 and 2007 NFL, Major League Baseball, NASCAR and "American Idol" seasons on Fox. This innovative solution combines traditional broadcast format and encoding standards with industry-standard technology to enable Fox to easily transmit digitally compressed high-definition (HD) broadcasts straight from its onsite mobile facilities to a production archive at its Los Angeles studio headquarters.
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