A new media world has arrived. Pioneered by teens and gadget-savvy professionals, it has quickly spread into virtually every consumer segment, and started to encroach on traditional media. The number of unique visitors to MySpace.com has now surpassed the 50 million mark – something akin to the number of U.S. households that tune into the Super Bowl. Every day, consumers around the world watch about 100 million videos on YouTube – putting that number in context, the top 15 British primetime television shows combined attract about 100 million viewers, as do the top 4 U.S. shows.
To examine the inherent tension between new and traditional media and explore future industry scenarios, we conducted a comprehensive study that included interviews with leaders of media companies and an in-depth analysis of the factors that are shaping the industry outlook.
To read the full study, download the PDF files at the bottom of this page.
About the authors
Dr. Saul J. Berman
Dr. Saul J. Berman, Global Strategy Leader, Media and Entertainment Industry, IBM Global Business Services
Steven Abraham
Steven Abraham, Global Leader, Media and Entertainment Industry, IBM Global Business Services
Bill Battino
Bill Battino, Americas Leader, Media and Entertainment Industry, IBM Global Business Services
Louisa Shipnuck
Louisa Shipnuck, Global Leader, Media and Entertainment Industry, IBM Institute for Business Value
