Skip to main content

Industries  >  Media and entertainment  >  Resource library  >  

NAB 2008 video: Digital Consumer - Mobile

Mobile devices are quickly becoming the preferred channel to consume content—from news and sports, to themed ring tones, ticket purchases, music and video. Media companies are eager to embrace this emerging marketplace but there are many challenges ahead: lack of standardization; myriad of devices and capabilities; and usability limitations. Solutions from IBM and OpenStream simplify establishing a foot-print in the growing mobile community.


Digital Consumer: Mobile demo (Video; 393kbps; Runtime: 5mins 42secs)
Video transcript (20KB)


Get Windows Media™ Player
Get Adobe® Reader®