Today, the convergence of two key trends - the growing demand for rich media and the exploding availability of affordable bandwidth - is causing enterprises of all types to evaluate how they can more efficiently and strategically create, manage and distribute digital media. With a rich history in the development of the digital media lifecycle, IBM was named Digital Content Management company of the year by IT growth consulting firm Frost & Sullivan.
IBM has focused our learning from thousands of customer engagements into a solutions framework, comprised of integrated technologies from IBM and its partners. Our consulting and integration skills in digital media leverage existing and evolving business systems. We understand the linkages between and among the business systems that handle digital media.
The linkages are OPEN, and so is the framework.
The Digital Media Framework specifies an open ecosystem with widely available specifications for formats, protocols, and APIs that facilitate solutions based on a IBM and business partner components. The IBM Digital Media Framework provides our customers with assurance of a solid foundation when dealing with heterogeneous platforms and applications.
The Digital Media Framework lets our customers implement a robust set of media-based solutions to solve their business problems, while taking advantage of the already installed infrastructure. The component nature of the framework, based on open and de facto standards, eases the integration of media functions into the business.
The IBM Digital Media Framework and IBM's consulting and integration services can help your company:
- Develop and implement applications and functionality more efficiently
- Lower costs through easier integration with business systems
- Spend more time innovating applications than integrating into heterogeneous platforms
The OPEN Framework drives efficiency, cost savings and creativity
An open framework is more efficient and drives better functionality for the business by removing barriers that keep rich media from crossing platforms.
The transition from vertically integrated solutions to component-based solutions results in durable investments for our customers. As needs change, individual components can be replaced without without sacrificing crucial infrastructure investments.
Integration of digital media into an open IT infrastructure reduces cost. With pre-integrated partner applications, the OPEN Digital Media Framework delivers solutions that minimize the need for customization. The framework boasts a suite of world-class partners, large and small, who provide core technology and applications.
IBM is a leader in standards for Digital Media
IBM provides leadership through involvement in key industry standards bodies such as the Pro-MPEG Forum, Internet Streaming Media Alliance (http://www.isma.tv), and Open Mobile Alliance (OMA). IBM also lending technology and leadership to content protection standards through participation in emerging alliances such as 4C Entity and AACS LA. These alliances with entertainment, technology and consumer electronic industry leaders help develop content protection technologies on a variety of platforms, including the home network.
The Digital Media Framework supports an evolving set of open and de facto standards, including: ISMA 2.0, AVC/H.264, XML, J2EE open standards, MPEG, SCORM, MXF-AAF, OMA, Linux, UDDI, Web Services,, Session Initiation Protocol (SIP), lightweight directory access protocol (LDAP), wireless application protocol (WAP), SynchML, 3GPP, FC storage, iSCSI storage, GPFS Posix file system, SAN-FS Posix file system, Adobe Extensible Markup Language and LTO archive.
No matter which digital media solution you're looking for - from high-bandwidth streaming and watermarking to archive management - consider IBM and its open standard Digital Media Framework.
