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Enterprise customer analytics from IBM
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| Maximize customer loyalty
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The enterprise customer analytics solution from IBM can help you market to your customers by providing a customer profile. This solution creates a holistic view of your customer across the enterprise. With this information, you can stimulate customer activity across channels to offer the right products and services to the right people at the right time.
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| Based on proven business intelligence and CRM technologies
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Why choose the enterprise customer analytics solution from IBM? This solution:
- Employs IBM intellectual capital and years of experience in helping financial institutions leverage business intelligence—90 percent of the world’s data resides on IBM systems or networks
- Draws on the content and structure of IBM data warehousing technology, in use by 80 percent of the Fortune 500 companies
- Offers your company one point of contact for an end-to-end solution, including IBM and non-IBM business intelligence tools and applications
- Provides customized solutions to support your specific business objectives
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| Maximize each customer touchpoint
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The enterprise customer analytics solution from IBM uses advanced techniques to effectively analyze customer data:
- Track responses and analyze results to improve the effectiveness of future marketing campaigns.
- Build a customer profile updated in near realtime, enabling you to react to new customer insights.
- Optimize your sales and servicing channels, based on effectiveness and cost.
- Improve the overall quality of your services, a key differentiator in an industry where products are becoming commodities.
- Integrate advanced analytic models with a business rules engine to anticipate and react to individual customer preferences in near realtime.
- Plan, optimize, execute and track Internet and multichannel marketing campaigns.
- Build desirable contact strategies for each customer across marketing channels by combining online and offline transaction data with campaign content data.
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| Improve cross-selling and profitability
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A bank with multiple products and marketing wants to improve its cross-selling marketing programs, reduce the costs of acquisition and improve profitability. Using the enterprise customer analytics solution from IBM, the bank can:
- Complete an assessment that identifies current status of the data quality, breadth and accessibility.
- Build a customer centered view to the data.
- Use key financial attributes such as life time value to assess customers.
- Identify key acquisition characteristics by touchpoint and triggers using data mining and advanced analytics to extract high potential targeted customers.
- Integrate marketing programs and systems that optimize campaigns across touchpoints.
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| Quick return on investment through micro-targeting
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The enterprise customer analytics solution from IBM can provide a quick return on investment by helping you:
- Evaluate which sales and servicing channels can be optimized, based on effectiveness and cost
- Determine which banking customers are most likely to buy and which customers take longer to make purchasing decisions, so you can cost effectively market to particular segments
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