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IBM Insurance Application Architecture

Executive summary Business view Technical details
The goal
Flexible applications across your enterprise
Are you looking to speed deployment of insurance applications? In an effort to reduce the time needed for companies to develop viable enterprise-wide software solutions, IBM developed the Insurance Application Architecture (IAA). Our solution offers a suite of models developed to help your insurance company apply information technology effectively to your business.

The advantage
An innovation leader in the insurance industry
IBM is far more than a technology company. Our consultants and IT experts have broad knowledge of every aspect of the insurance industry.
  • Globally, there are more than 15,000 IBM employees dedicated to insurance, the largest combined IT and business infrastructure and services organization serving the industry.

To be more specific, we:
  • Have acquired more than 25 insurance-specific patents since 1999, which apply advanced technology to areas such as fraud, electronic signatures, usage-based insurance and data mining.
  • Handle more than 1 billion insurance transactions per day through IBM data management products.

Global insurance companies currently using IAA as an enterprise-wide business and design model, include:
  • USAA (USA)
  • Yasuda Fire and Marine (Japan)
  • Nationwide (USA)
  • Meiji Life (Japan)
  • Winterthur Insurance (Switzerland)
  • Royal and Sun Alliance (UK)

The benefits
Transform your business operations
IBM IAA transforms business processes by integrating applications and processes across lines of business, offerings, channels and systems to improve customer satisfaction and overall effectiveness. The solution enables you to:
  • Implement strategic business initiatives with corporate-wide data definitions for effective corporate data governance.
  • Consolidate reporting across business units, channels, offerings, territories and customers for a true analysis of business performance.
  • Meet regulatory compliance reporting (such as Basel II, Solvency II, MiFID, IAS, SOX).
  • Improve your core insurance and delivery systems to provide customer-centric, integrated service through call centers and online services.
  • Gain a single repository for customer data with a graphical user interface and an intuitive design to help reduce training costs.
  • Provide customers with 24x7 availability to insurance information, through multiple channels.
  • Increase back-office productivity and enable online processing to help save in printing and distribution costs.

The approach
Case Study: Hyundai Marine and Fire Insurance
Hyundai Marine and Fire Insurance Co. of Seoul is confronting the needed changes to their systems head-on. They chose IBM IAA as the starting point for creating a system with greater flexibility.

Hyundai is now able to change and customize its product offerings without taxing its relatively small IT department personnel. The company realized many benefits from IBM Insurance Application Architecture, including:
  • Keeping all of its customer data in one place, ensuring that a client-centric focus is achieved.
  • Producing customized products for its customers across multiple delivery channels.
  • Predicting price wars and easing the administrative demands of insurance planning, quotation, contract writing, endorsements and claims.

The financial advantage
Improve your bottom line
IBM IAA can help your insurance organization:
  • Provide an opportunity to increase revenues, decrease operating costs and compete more effectively.
  • Build customer satisfaction and retention by implementing a more customer-centric business strategy based on insurance industry best practices.
  • Lower administrative costs by reducing redundant processes.

Next steps
 
Questions about this solution? Contact an IBM Financial Services specialist.

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Insurance Application Architecture poster
IAA poster
Get your electronic copy here
News and Events
FS3 2008: IBM Industry Models User Group, 22-24 April, Boston
Solutions
IBM Insurance Information Warehouse  
Resources
FS3 2007 Industry Models User Group presentations
IAA General Information Manual (3996KB)
IAA Poster (786KB)
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Hardware
Focus on systems  
Software
Middleware for insurance