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Information warehouse solution from IBM

Executive summary Business view Technical details
The goal
Provide the right information when it’s needed most
Comb through vast quantities of data quickly, thoroughly and with sharp analytical precision. Establish an infrastructure focused on driving the most value from your information. IBM uses its expertise to help assess, design and deploy an information warehouse solution that's tailored to meet the specific needs of your business.

The advantage
Why IBM for your Information Warehouse needs?
An information warehouse solution from IBM is built using our leading technology in combination with our expertise. We offer:
  • Leading-edge Business Intelligence technology services that deliver real outcomes.
  • Industry-specific data and information models that speed time to value and reduce risk.
  • A proven Business Intelligence reference architecture and best practices.
  • A broad portfolio of open-standards-based hardware and software.
  • Solutions compatible with virtually all major hardware platforms and operating systems.
  • Database automation technology that requires up to 25% less staffing than competing database vendors.
  • Technology leadership and hands-on experience.
  • Financing options that spread upfront project costs to better align expenditures with business benefits.

The benefits
Create new business insight for competitive advantage
Over 40% of transactions are still paper-based. How is your company going to utilize that data along with digitized data to gain a comprehensive view of how your business is performing? The average billion dollar company manages 2.7 enterprise resource planning systems and 48 disparate financial systems. Multiple sources of data can lead to multiple versions of the truth.

From isolated islands of information, you can pull together a consolidated view of your customers. Identify your most profitable and loyal buyers. Then provide them with the customized products and services they desire. An information warehouse solution from IBM can help you:
  • Integrate data that resides in multiple applications, systems and databases that are spread throughout your company.
  • Utilize diverse types of data, including structured and unstructured—such as fax, e-mails, voice and images—that’s being collected.
  • Collect, integrate, manage and protect increasing volumes of data.
  • Create new business insight, grow revenue and gain a competitive advantage by better integrating, analyzing and using existing information assets.
  • Use advanced analytical capabilities to better understand operational and historical trends for faster, better-informed business decisions.
  • Create complete, consistent, contextual and accurate business data.

The approach
Personalized pricing provides sustained advantage
Norwich Union, the UK's largest insurance company, tapped IBM to launch a "pay as you drive" pilot project to help the company be first-to-market with a usage-based insurance model and offer value-added services to help reduce customer churn.

Norwich Union needed to differentiate itself in a price-competitive market without increasing its risk levels and imperiling profitability. IBM provided an information warehouse infrastructure solution that enabled Norwich Union to establish wireless tracking of customer driving patterns and the integration with backend pricing algorithms in real-time, resulting in the replacement of “broad-brush” pricing strategies with personalized, user-driven premium pricing. Benefits include the ability to differentiate based on price while maintaining profitability, better information to support pricing ongoing strategies and improved customer retention.

The financial advantage
Grow revenue and gain a competitive advantage
The business environment in which a company like yours operates has become more complex, more volatile and more demanding. Companies need to become more responsive to changing market conditions and competitive threats in order to thrive and succeed. By having a more integrated view of information, your company can:
  • Arm your employees with access to relevant, virtual real-time, trusted information that can help them make faster, better-informed business decisions.
  • Respond quickly to emerging opportunities and threats.
  • Better understand operational and historical trends.

Next steps
 
Questions about this solution? Contact an IBM Financial Services specialist.

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Hardware
Focus on systems