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Customer insight from IBM and SAS
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| Know your customers
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Create customer and prospect profiles. Improve customer service. Increase loyalty. Stimulate customer activity. The customer insight solution from IBM and SAS can help you create a holistic view of your customers across the enterprise to offer the right products to the right people at the right time.
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| Industry-leading technology
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The customer insight solution from IBM and SAS is based on proven customer intelligence technologies.- Leverage IBM banking experience: we have greater market share than the next six competitors combined.
- The customer intelligence suite of solutions has been broadened significantly since 2001 to include capabilities such as optimization, event triggered marketing, segmentation management and much more.
- SAS has added approximately 100 marketing automation customers worldwide since 2001, with over 40% of those customers in the financial services market.
- SAS uses both software engineers and psychologists versed in human factors design to visit customer sites, shadow marketers and study the business process of implementing a campaign from start to finish. Those observations are translated into software requirements to maximize user experience.
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| Create effective marketing campaigns
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To create customer and prospect profiles, identify your most profitable customers, optimize multichannel communications and anticipate customer needs, marketers need the ability to:- Gather customer intelligence from the mountains of disconnected customer data the company collects on a daily basis.
- Apply that intelligence to create the ideal marketing mix or channel distribution, and execute more targeted, effective inbound and outbound campaigns.
- Measure the value of those campaigns and feed that information back into the planning process.
The customer insight solution from IBM and SAS is designed to do just that to help your institution:- Maximize long-term customer loyalty and satisfaction through improved customer insight.
- Create more effective marketing campaigns and products targeted to your customers.
- Stimulate customer activity and improve customer service by leveraging the information in multiple databases.
- Build customer loyalty by fully utilizing customer histories, analyzing purchasing behaviors, predicting future trends and personalizing offers.
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| Insight at work
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A large financial institution has worked with IBM and SAS to build a solution that helps its marketing department make better decisions and increase the profitability of marketing campaigns.
Like most financial service companies, the client regularly mounts multichannel campaigns that offer new products and services to existing and potential customers. IBM deployed and showed the client how to use the SAS suite successfully to build response and profitability models that help the bank select the best recipients for each campaign.
With the customer insight solution, the marketing analysts can evaluate all campaigns at once and determine the optimal assignment of offers to customers for each campaign.
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| Maximize ROI through insight
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The customer insight solution from IBM and SAS is designed to improve your information flow in order to increase your return on investment.- Determine which customers are most likely to buy and which customers take longer to make purchasing decisions, so you can cost-effectively market to particular segments.
- Maintain and grow profitable client relationships by interacting with customers at the right time through the right channel.
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