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Dynamic digital merchandising for banking from IBM
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| Stay a step ahead of the competition
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Analyst studies indicate that consumers are much more likely to notice and recall rich media advertising than static media. IBM dynamic digital merchandising for banking allows you to capitalize on that opportunity with on demand delivery of key sales messages to multiple marketing channels, such as in-branch plasma screens, kiosks or bank tellers.
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| Capitalize on our digital media experience
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IBM understands the unique challenges facing today’s retail banks. We know that an effective plan for multi-channel transformation and customer relationship building is the key to continued market success and profitability.
IBM has the digital media expertise to help you maximize the benefits of dynamic digital merchandising. - Our banking industry market share is more than our next six competitors combined.
- IBM has experience designing and managing digital media deployments for banks in almost every industry and geography in the world.
- We have numerous strategic relationships with industry-leading application and infrastructure vendors to help ensure a complete, best-in-class digital merchandising solution.
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| Meet market challenges head on
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Imagine the bank of the future. While waiting in line, customers watch a 30-second clip about new home-equity packages on a wall-mounted plasma screen. They access a convenient lobby kiosk and communicate directly with a customer service expert via a video portal on your network. Virtual paperwork is initiated and a sale is closed later that day. Your bottom line burgeons.
IBM dynamic digital merchandising for banking enables you to make that scenario a reality today. With dynamic storage, retrieval and distribution of rich digital media content, you can request and receive targeted marketing messages that speak directly to customer needs in real time. Dynamic digital merchandising for banking helps you: - Modify marketing messages on the fly through centralized management of all dynamic merchandising content.
- Increase revenue with up- and cross-sell featured promotions at the point of decision—on the branch floor.
- Provide opportunities to increase in-branch revenue with additional digital media space that you can sell to partners and other advertisers.
- Enhance community relations by providing a mechanism for quickly communicating nonprofit efforts and local sponsorships.
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| Deliver the right message at the right time
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When Raiffeisen Landesbank (RLB)—one of the largest banks in Austria—needed a way to transform its branch environment and distribute marketing messages to customers in a meaningful way in all 400 branches, it turned to IBM.
The solution? Raiffeisen.vision, a dynamic digital display system on large plasma screens that broadcasts key information about the bank's offerings and services directly to customers while they are in branch offices.
To date, RLB's in-branch television information channel has helped deliver real-time information about bank offerings and services to over 2 million customers throughout Austria. RLB has also leveraged raiffeisen.vision to generate new revenue sources by charging other companies for advertising space on their channel.
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| Cut costs and speed time to market
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IBM dynamic digital merchandising can help you enhance customer relationships, ensure the efficacy of your marketing plan and boost bottom-line revenue. Dynamic digital merchandising can also facilitate a rapid return on investment by:- Dramatically reducing the time it takes to produce and deliver promotional materials to market.
- Lowering—and sometimes even eliminating—the cost of physically producing and distributing promotions and advertising.
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