By George Bailey and Hagen Wenzek
Drawing on their experience working with innovators from Helsinki to Osaka, authors George Bailey and Hagen Wenzek along with contributors introduce revolutionary On Demand Business models for improving profitability, and identify tomorrow's most profitable CE opportunities. They cover every element of success: technology, design, service, branding, channel strategies and much more. Whether you're an executive or engineer, strategist or entrepreneur, this book can help you find your differentiators, focus on your key success drivers-and become one of this industry's big long-term winners!
Abstract: Irresistible electronics, turbulent times
Consumer electronics (CE) companies face exploding demand as consumers clamor for the next great gadget or device. Despite rapid revenue expansion, however, CE companies have not captured the margins of a hot growth industry. How can the CE industry respond to a lack of real profits during this period of rapid growth and adoption of innovative technology?
Clearly, traditional business models are not adequate-success will require a new set of strategies. Three M's represent the critical elements contributing to growth and innovation: Meta-value, models and markets. Meta-value is the idea that the convergence and integration of technologies, devices, services and content go beyond synergy. New models for doing business can strengthen both customer and partner relationships while helping CE companies focus on core differentiators. And finally, opportunities are being fueled by new geographic markets, like Brazil, Russia, India and China. Across the globe, the IBM team is working with leading CE companies t o develop the new business models that can excel in today’s industry landscape.
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