Consumer products resources
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IBM consumer products industry expert: Susan Wilkinson
Susan Wilkinson is an executive consultant in IBM Global Business Services, where she leads strategy and change consulting engagements for consumer products industry clients. |
04 Aug 2008 |
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IBM Cognos: a new enterprise performance management solution for CP companies
Optimize revenue. Reduce costs. Manage risk. Drive innovation. Facilitate better decision making. Increase marketplace agility. This brochure explores how enterprise performance management (EPM) can help companies organize, automate and analyze business methodologies, metrics, processes and systems to achieve these goals. |
05 Jun 2008 |
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Attaining sustainable growth through corporate social responsibility
IBM recently surveyed more than 250 business leaders globally and found that they are starting to see corporate social responsibility (CSR) as a sustainable growth strategy. This paper examines three dynamics of this shift—impact, information and relationships—and makes recommendations to help develop a CSR strategy. |
14 Apr 2008 |
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The end of advertising as we know it
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, this paper explores what we see as the four change drivers shifting control within the industry. Learn how consumer attention, creativity, measurement and advertising inventories are changing the industry. |
14 Apr 2008 |
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IBM consumer products industry expert: Guy Blisset
Guy Blissett offers more than seven years of consumer products industry strategy consulting experience. He has worked with some of the leading global consumer product firms on issues such as corporate social responsibility (CSR) communications, market-entry strategy, new product development, customer management and logic-based pricing. |
03 Apr 2008 |
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IBM consumer products industry expert: Kevin Houston
Kevin has more than 30 years experience in the consumer products industry—25 of those spent with Proctor & Gamble in senior sales and marketing positions in the United Kingdom, Turkey and Germany. |
03 Apr 2008 |
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IBM consumer products industry expert: Rich Essigs
Rich Essigs currently leads a global team of consultants, product managers and solution architects dedicated to assisting consumer products clients in implementing IBM’s industry solutions portfolio. |
03 Apr 2008 |
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IBM consumer products industry expert: Yolanda Wang
Yolanda Wang drives IBM's industry thought leadership strategies into the marketplace with programs to increase visibility and demand for IBM's business solutions. She has more than 12 years of experience working with retail and other consumer-related industry clients. |
03 Apr 2008 |
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IBM consumer products industry expert: Larry Proctor
Larry Proctor applies his expertise in advanced text analytics at the IBM Almaden Research Laboratory, developing tools that can mine vast amounts of unstructured data to help companies meet competitive challenges. |
03 Apr 2008 |
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IBM consumer products industry expert: Ralph Jacobson
Ralph Jacobson's focus areas include business strategy, operations and the consumer experience. Ralph has worked in the consumer products and retail industries for thirty years. |
03 Apr 2008 |
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InfoSphere™ MDM Server v8 functional whitepaper
Leading organizations today are undertaking initiatives to break down information silos and gain control of their most important enterprise information assets. The category of solutions deployed to achieve and maintain is known as master data management (MDM). |
29 Feb 2008 |
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Mastering carbon management: Balancing trade-offs to optimize supply chain efficiencies
Regulatory mandates and market forces are causing companies to reevaluate their supply chain for ways to reduce carbon emissions. This paper details ways companies can reduce their carbon footprint to become more environmentally friendly thereby strengthening their brand image and developing a competitive advantage. |
08 Feb 2008 |
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Point of view: Demand driven replenishment in the consumer products industry
Recent IBM research indicates that CP manufacturers view retailer-specific shopper insights development and consumer insights data management. CP manufacturers will need to rethink their business processes, organization and systems to effectively leverage downstream data. |
05 Feb 2008 |
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IBM and IRI: End-to-end information management
How can manufacturers get ahead of the market and the competition when the pace of the consumer marketplace is faster than ever before? Advanced technologies capture more detail, but are you gaining the insights you need? Find out how IBM and IRI can help you use information as a strategic differentiator. |
01 Feb 2008 |
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IBM and IRI: Redesigning decision making for the new insight-driven organization
The ability to make the right decisions quickly can deliver significant competitive advantage. But you must have accurate information that you can analyze swiftly. This brochure details an information management solution from IBM and IRI that can help redefine strategic and operational thinking. |
01 Feb 2008 |
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Value 2.0: Eight new rules for creating and capturing value from innovative technologies
Value 2.0 is driven by the emerging technologies of Web 2.0, social computing, SOA, 3D Internet and virtual worlds. But how are businesses are using them to improve performance and create value? This paper can help executives understand what we call the "new rules of Value 2.0" and the benefits they bring to their company. |
15 Jan 2008 |
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Master Data Management Business value assessment
IBM is the leading provider of Master Data Management (MDM) solutions which create significant business value for organizations across several functional areas and product lines. The primary focus of this presentation will be on helping organizations identify and quantify the business benefits that an IBM MDM solution can help achieve. |
14 Jan 2008 |
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Tough problems solved: COBRA — Corporate brand and reputation analysis
A good reputation is one of the most valuable assets a company has. But monitoring social media channels for references to your company is challenging. IBM has developed an end-to-end solution that alerts companies to instances when electronic “chatter” may have a negative impact on their brand or corporate reputation. |
17 Dec 2007 |
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Retail execution—One of the oldest challenges is the new opportunity
The marketplace in which Consumer Products (CP) manufacturers operate has never been more complex and the relationships with shoppers, consumers and retailers have never been more demanding. |
15 Nov 2007 |
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Point of view: Information management in the age of the ‘Omni Consumer’
The new ‘Omni Consumer’ — empowered, connected and informed — is shaping an important trend in the industry. Today’s consumer has learned to tune out unwanted messages. In fact 56 percent of consumers report they avoid buying products that overwhelm them with marketing and advertising. |
15 Nov 2007 |
