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Master data management solution from IBM

Executive summary Business view Technical details
The goal
Find the information you need, when you need it
Master data is the high-value facts that describe your core business entities, such as customers, suppliers, products, accounts and employees. Islands of master data lead to miscommunication of vital facts, misunderstanding of data by users and difficulty accessing data stored in multiple applications. Gain control of your data by using an application-independent resource to consolidate your critical business information.

The advantage
Rely on our data management expertise
A wide range of leading companies in the fields of consumer products, consumer electronics and retail have benefited from IBM’s master data management experience. As a result of this extensive knowledge and experience, IBM can provide:
  • Faster, lower-risk deployments.
  • Industry best practice expertise.
  • Experienced delivery capability.
  • A proven, scalable, multi-application technology platform.

In 2005, the Gartner Group rated IBM the highest among nine major master data management competitors, stating, “midsize and large enterprises for retailers and manufacturers (as well as their suppliers) should include IBM in their evaluations.”

The benefits
Simplify your system without losing quality
The comprehensive and flexible master data management solution from IBM helps increase accuracy and access to the master data you need to make informed decisions by:
  • Integrating information from multiple applications and forming a central, application-independent resource.
  • Creating one accurate up-to-date source of truth for your master data by combining structured and unstructured information.
  • Providing reliable data quality at all stages of processing and storage.
  • Enabling consistent, up-to-date master information across business processes as well as transactional and analytical systems.
  • Addressing key data issues such as governance, quality and consistency proactively.
  • Simplifying ongoing integration tasks and new application development.

All of these factors reduce the cost and complexity of processes that use master data, such as customer service and supply chain management, by cutting the number of code clashes and data duplications.

The approach
IBM data management reduces errors, increases efficiency
A leading home electronics manufacturer used to assemble and share new product information between manufacturing, marketing and sales teams by email and Excel, which led to data errors and significant clerical effort to update SAP and other systems. Then, they implemented IBM WebSphere Product Center—a key component of the master data management solution—to manage the process of creating, enhancing and distributing product information among internal and external teams and applications systems. This solution reduced the time to create and maintain product information by up to 50 percent, saving about €5M per year, and improved product data for a faster time to market for new product introductions, delivering an estimated 3.5 percent sales increase.

The financial advantage
Greater efficiency means greater savings
Inefficient or flawed master data management can cost you up to 3.5 percent lost sales revenue per year and up to 25 minutes per SKU, per year of lost productivity from manual data cleansing. But unifying your master data system can lead to:
  • Up to a 30 percent reduction in the cost of onboarding new suppliers.
  • Up to a 26 percent reduction in the number of purchase order errors resulting in incorrect shipments or invoice deductions from retailers.

For example, after a US$1.75B lawn and gardening supply company implemented the master data management solution from IBM, they saw a US$158M increase in cash from operations; were able to reduce on-hand inventory by 30 percent (US$99.4M); and improve order fill rates from 92 to 98 percent.

Next steps
 
Questions about this solution? Contact an IBM consumer products specialist.



Resources
Harnessing more value from your Master Data: An introduction to Multiform Master Data Management by IBM
IBM Multiform Master Data Management: Harnessing the value of enterprise data
Extend the value of SAP ERP with SOA and IBM Master Data Management
IBM Multiform Master Data Management: The evolution of MDM applications
Pathway to Master Data Management with Master Data integration with IBM
IBM Multiform Master Data Management business overview