Declining consumer confidence in food product safety is affecting both the retail and consumer products industries. Recalls because of product contaminations. Questionable product health and wellness claims. Customer concerns about outsourcing and global sourcing. In today’s marketplace, the requirements of the “Omni Consumer”—a more informed and empowered customer—such as the product’s impact on individuals, society and the environment are heavily influencing the purchases they make and their loyalty to a brand. Learn how full value traceability creates better transparency into the supply chain and can help build trust to protect and empower the brand.
