The lights dimmed. A hush fell over the audience. From stage left, an affable host bounded to centre stage as the bass line swelled. Applause erupted.
A taping of Regis and Kelly? A night at the Royal Alex? Not exactly. Courtesy of IBM Canada Retail, customers took in a show at The Second City Theatre in Toronto. The name on the marquee?
IBM Theatre of Retail: Creating a Unique Customer Experience. Throughout the morning, it was clear that IBM not only understands the customer experience, they are capable of creating one. So what exactly does the Theatre of Retail look like?
Retail as Theater
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