Customer expectations for more personalized service delivery are growing rapidly. Retailers are focused on developing innovative ways to respond to customers on demand and differentiate their brand. IBM has the retail experience and technology to help. We have been part of virtually every significant recent innovation in retail from inventing the bar codes that transformed POS to leading the industry in e-commerce solutions and contributing to RFID technology development. We continue to conduct research and analysis about the industry to remain on the forefront of innovative strategies.
IBM's latest executive briefs provide insights focused on critical retail industry issues and trends.
- Establishing trust through traceability: Protect and empower your brand for today's "Omni Consumer"
Retail food product safety issues are driving the need for better traceability. To protect the product, the brand and the customer, we believe "full value traceability" is the answer. This brochure explores how this approach can help empower the brand, enhance consumer confidence and provide a competitive advantage. - Turning shoppers into advocates: the customer focused retail enterprise
Becoming customer focused is critical in today's competitive retail industry. The starting point for this transformation is leveraging customer data across the company. To achieve this goal, integration of your business processes and technology is essential. - The retail merchandising-supply network
Learn by optimizing your supply chains; you can improve efficiency, competitiveness and enhance customers' experiences. - The shopping tribe
Discover the possibilities of personalized, in-store dynamic digital merchandising. - Deeper insight
Explore innovative ways of understanding today's complex shoppers to drive successful shopping experiences. - Five service-oriented architecture (SOA) projects that can pay for themselves in six months
Learn how SOA can help retailers increase sales, improve trading partner relationships and cut costs.
Explore these additional IBM retail industry resources.
- Cross-channel optimization
A strategic roadmap for multichannel retailers. - The customer-centric store
Delivering the total experience.