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Customer expectations for more personalized service delivery are growing rapidly. Retailers are focused on developing innovative ways to respond to customers on demand and differentiate their brand. IBM has the retail experience and technology to help. We have been part of virtually every significant recent innovation in retail from inventing the bar codes that transformed POS to leading the industry in e-commerce solutions and contributing to RFID technology development. We continue to conduct research and analysis about the industry to remain on the forefront of innovative strategies.
IBM's latest executive briefs provide insights focused on critical retail industry issues and trends.
Explore these additional IBM retail industry resources.
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