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IBM AnyPlace Kiosk

Executive summary Business view Technical details
The goal
Enable business innovation
You spend huge sums developing and promoting store traffic. People want instant access to information and special services. You can’t afford to miss an opportunity to differentiate your business for your customers. To become a customer-centric business you must deliver a rich, compelling, interactive experience. Compact IBM AnyPlace Kiosk solutions can help you revolutionize your business, differentiate yourself from competitors, and influence end-user decisions as they happen.

The advantage
Why IBM AnyPlace Kiosk solutions?
IBM has extensive experience and resources in the self-service industry, with over 20 years experience developing, testing, deploying and supporting self-service systems worldwide. This real-world experience, which also leverages over 30 years of retail point-of-sale (POS) experience, gives IBM valuable self-service knowledge.
  • Our Retail Store Solutions division (RSS) remains the premier worldwide supplier of POS systems, with over 3.5 million units shipped and over 2.2 million installed in more than 100,000 stores in over 100 countries.
  • IBM actively participates and presents at major retail industry events and forums, such as the National Retail Federation (NRF), FMI/Marketechnics, Retail Systems Alert, Retail Solutions, Equipmag, International Foodservice Technology Exposition, KioskCom, Global Retail Technology Forum industry trade shows and CIES industry association trade shows.

The benefits
Revolutionize the customer experience
IBM AnyPlace Kiosk solutions can deliver compelling, interactive information in virtually any environment to help influence decisions and satisfy customers. The solution can also help you:
  • Influence buying decisions as they happen.
  • Enhance the customer experience and boost employee productivity.
  • Enable employees to proactively help customers.
  • Improve performance with instant access to enterprise data, product information, inventory and shipping details.
  • Place kiosks at the point of decision—the compact size allows the placement on aisle end cap, counter, wall or integrated into a free-standing floor mount.
  • Wireless capability allows for new applications like setting up a “pop-up store,” a temporary station set up in a mall.
  • Capture a variety of barcodes in virtually any orientation with an intuitive and easy-to-use barcode scanner.
  • Gain a consistent and virtual real-time view of your business; react quickly to changing business needs.
  • Adopt new applications more easily and deliver differentiated services for success.
  • Deliver a compelling multimedia experience, realistic 3D graphics and full-screen, full-motion video for a truly exciting interactive experience.
  • Offer a range of applications, including in-aisle CD/DVD preview and digital download stations, guided selling tools, self-ordering in restaurants, unattended check-in for hotel guests, health statistics monitoring and much more.

The approach
On demand information, music, DVD and game previews
Customers at Virgin Entertainment Group's Megastore in Manhattan's Times Square are using 150 of IBM's latest hands-on, customized kiosks to preview virtually any of the thousands of CDs, DVDs and console games in the store. The kiosks, built with a sleek and compact design engineered to withstand even the harshest retail environments, give shoppers the ability to sample more than 250,000 CDs, 11,000 DVDs and 7,000 games. Through the use of the scanning, browsing and recommendation kiosks, Virgin is placing an emphasis on helping its customers to try before they buy almost any product, meeting and exceeding their shoppers' demands in terms of choice, convenience and speed.

The financial advantage
Deliver differentiated services for success
IBM AnyPlace Kiosk solutions can be a powerful addition to your business strategy. We can help you:
  • Reduce costs by maximizing your employees' time and work.
  • Leverage a flexible platform that is fast and easy to install, service and manage.
  • React quickly to changing business needs.
  • Increase revenue potential by giving instant access to information, services and transactions.

Next steps
 
Questions about this solution? Contact an IBM retail specialist.