What are the key indicators of success in the automotive industry? What are the differences between outperforming and underperforming automotive enterprises? How do leaders in the industry effectively manage market and economic challenges to succeed? The IBM Global CEO Study examined worldwide views on what constitutes the enterprise of the future. For automotive companies, it's about managing change effectively. Focusing on the customer. Becoming a globally integrated enterprise. Driving corporate social responsibility. In this executive brief, you can begin to discover how to build a successful automotive enterprise of the future.
