The fourth annual Automotive CRM Summit is designed for senior-level executives in the automotive industry and consists of real-world case studies and an interactive panel discussion focused on examples of customer-centric strategies throughout the automotive customer lifecycle.
Presentations from thought leaders at OEMs, dealers and captives will discuss strategy, successful tactics and tangible results on:
CRM
Telematics
Sales and marketing
Lead management
Customer service
Remarketing
OEM - dealer collaboration
Customer retention
In addition, the Executive Director from the Automotive X PRIZE will explain the historic use of prizes to incent innovation and detail their plan to award a prize for achieving significant fuel efficiency gains.
