Business and IT
Increasingly, IT skills are becoming relevant to all lines of business. There is a growing need for "T-shaped professionals" in the workplace, for people who have a wide range of business skills and deep technical knowledge. These combined skills are necessary to solve problems in global enterprises and in cities and countries around the world.
Understanding broad topics, such as commerce and marketing management, will prepare your students to be the future leaders in the work force.
Business and IT focus areas
- Marketing management
Bring modern marketing concepts and tools into your classroom. Show the benefit of integrating customer data and web analytics to capture and retain the attention of a marketing audience. Get your students started with IBM Digital Analytics to give them hands-on experience.
Recommended product: IBM Digital Analytics
- Smarter cities
Challenge your students to solve complex, real-life issues, like those facing today's cities. Introduce them to the City One game and the City Forward website, state-of-the art tools that provide analytic information to help anticipate, rather than just react to, problems.
Recommended products: City One, City Forward