Webinar series: Includes your choice of five 90 minute webinars at $75 each or $300 for all five
Using the World Wide Web to enhance business success
Your employees and clients have moved from being consumers of the Web to being participants. FaceBook, YouTube, blogs, wikis and other examples of Web 2.0 are transforming business. How do you take full advantage of this phenomenon? The intent of this series of webinars is to orient you to applications and Web sites that create and support client relationships, rate products and services, provide criticisms, and enhance collaboration.
In the spirit of Web 2.0, these sessions will incorporate participation, including some first steps to get you involved in Web 2.0. Over five sessions, we’ll also look at specific business cases and explore how changes in the workforce are making Web 2.0 critical to your success. New Media Stars will look at blogging, podcasts and those who put these to work. Social Networking Basics will explain FaceBook, “friending” and how sharing builds credibility. Do It Yourself Web will provide an introduction to wikis and mash-ups; Tag, You’re It will help you to personalize your Web experience; and Virtual Worlds and Beyond will be a conversation on gaming, 3-D experiences and the convergence of Web 2.0 capabilities. You can take all the sessions or enroll in just the ones that interest you.
Who Will Benefit?
Harnessing the Power of Web 2.0 is a webinar designed to help those strategists, managers, administrators and professionals who need to understand Web 2.0. The goal is to provide a clear understanding of its value and to identify some of the related risks.
What You Will Learn
Through lessons, case histories, tips and exercises, you will:
- Discover the power and possibilities of Web 2.0
- Understand how to turn collective wisdom into business results
- Make business more personal
- Connect for knowledge, influence, opportunity and participation
- Save time by leveraging the collective knowledge of the community
- Find out how to avoid common mistakes that can hurt your credibility and effectiveness
- See how Web 2.0 capabilities complement the approaches of your most valued workers and clients
Course Outline
Topics in Harnessing the Power of Web 2.0 Webinar series include:
Session 1 – New Media Stars
- What is Web 2.0?
- New Stars: Why today’s workers and clients have adopted Web 2.0
- Key questions a business needs to answer as participation grows
- Blogging basics
- Turning blogs into a tool for business
- Flogging
- Starting your blog: Do’s and Don’ts
- Practical concerns: how to blog and get value
- Better blogs and next steps
Session 2 – Social Networking Basics
- FaceBook, MySpace and other online communities
- Careers for the New Stars: It’s not what you know; it’s who you know
- Reputations and ratings
- Dangers and misuses
- Business uses
- Rate a product; make a comment
- Investing your time wisely
Session 3 – Do It Yourself Web
- Introduction to mash-ups, shared applications and wikis
- Custom applications that support business… today
- Enabling talent
- Applications for more effective collaboration
- Making a Web site “ours”
- Measuring success
Session 4 – Tag, You’re It
- What tagging and syndication are all about
- The business value of tagging
- Try tagging yourself
- Subscribing to the best of the Web: RSS and Atom tutorial
- Building your own subscriptions, version one
Session 5 – Virtual Worlds and Beyond
- Know your avatar: the excitement about virtual worlds
- Out of gaming: leadership, commitment and experience
- Business value of 3-D and persistent spaces: demos and role playing
- What’s next? A conversation about the future
The Executive Business Institute continually updates the contents of its programs to meet its participants’ needs. Course content may vary from session to session.
Course Leaders
Peter Andrews has spent a career bridging the gap between the technical potential and the bottom line. He provides advice on emerging technologies both to IBM and to IBM’s clients.
Laila Bichara combines over 25 years of information technology and academic experience to effectively communicate the value of IT and its impact on business strategy. She leverages her customer experience management expertise to create an end-to-end experience that delights her clients. Ms. Bichara brings her passion and dedication as a customer advocate to the courses she teaches.