View video clips of Sandy Carter
2010 WITI Hall of Fame
Biography for Sandy Carter*
Sandy Carter is Vice President, Software Business Partners and Midmarket. In this role, she is responsible for worldwide cross-company sales and marketing for the business partner channel for IBM Software Group. This business is one of the three major growth engines for the Software Group business, and where IBM invests $2.5 billion in channel programs. The business partner program at IBM has won awards from VAR Business 2008, CRN Channel Champions, Xchange Excellence, and Forrester ISV Partner Program. In 2009, Everything Channels CRN magazine named Ms. Carter one of the most powerful 100 women in channels, and the World Brand Congress honored her with the Brand Leader of the Year award. Altimeter Group named Ms. Carter one of the top 10 women in social media. Ms. Carter was inducted into the WITI (Women in Technology International) Hall of Fame in September 2010. The WITI Hall of Fame Award was designed to recognize women's innovation across different fields of science and technology and to encourage young girls and women to become more technologically literate, as well as choose careers in science and technology.
Prior to her current position, Ms. Carter was VP, SOA, BPM and WebSphere Strategy, Channels and Marketing. Under her leadership, IBM’s service oriented architecture (SOA) marketing efforts resulted in 70 percent market share for SOA. In addition, IBM WebSphere® became a market leader and has received more than 34 industry awards. Fast Company named Ms. Carter one of the most influential women in technology.
Ms. Carter is the best selling author of two books, "The New Language of Business: SOA & Web 2.0", which won the Platinum MarCom Award in 2008, and "The New Language of Marketing 2.0: Social Media", which won the Silver MarketingSherpa award in 2009. She is an avid social media evangelist leading an award winning marketing team to over 24 awards, and is one of the top Bloggers and Twitter-ers in IBM. Ms. Carter received a MarCom award for her blogger and Twitter communities.
She is on the board of WITI (Women in Technology International) Executive Advisory Council, WITI GEN (Global Executive Network), the Forrester CMO Council, and International Child Art Foundation (ICAF). She also serves as a Board Member of the Grace Hopper Industry Advisory Committee. She is a member of the Marketing Focus Advisory Council; the Chief Marketing Officer (CMO) Inner Circle, the American Management Association (AMA), and the Society of Women Engineers (SWE). She was honored in 2008, and previously in 2005, with the AIT United Nations Member of the Year award for helping developing countries in the area of technology. Ms. Carter is listed in Madison’s Who’s Who and the Cambridge Who’s Who. She was named "Best Speaker" by Baptie & Co for receiving the highest speaker rating of 4.9 at the Baptie 2010 Channel Focus North America/Latin America conference. AlwaysOn named Ms. Carter to the "Top 25 Women in Tech to Watch" list in 2010.
Ms. Carter holds a Bachelor of Science degree in math and computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. She received a patent for developing a methodology and tool to help customers create a technology deployment path in automation of their IT processes.
* Biographical information current as of November 2010