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    Q   What is the origin of IBM's "THINK" motto?     General Reference
Public Relations
    A   In December 1911, when future IBM Chairman Thomas J. Watson, Sr., managed the sales and advertising departments of the National Cash Register Company, he is reported to have said at a sales meeting: "The trouble with everyone of us is that we don't think enough. Thought has been the father of every advance since time began. 'I didn't think' has cost the world millions of dollars." And he wrote "T-H-I-N-K" with a blue crayon on the easel behind him. Almost immediately, the one-word slogan had been placed on signs in every department at NCR. And Watson brought that concept with him when he later joined C-T-R, the forerunner of today's IBM, as general manager in 1914. "THINK" appeared in C-T-R in the form of a large block-letter sign, famed and placed in offices and plants, and was printed in company publications. In the early 1930s, the THINK motto began to take precedence over other slogans in IBM, and later became the name of IBM's employee publication.      
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