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Icons of Progress
 

The Selectric Typewriter

 

The first Selectric model to hit the typewriter market offered breakthrough functionality to office workers around the world, quickly living up to its billing as a machine that saved time and reduced errors. The Selectric was a game-changer in more subtle ways, too: it quietly laid the foundation for the word processing applications that would again radically boost efficiency when they debuted on computers nearly two decades later. Meanwhile, the Selectric typewriter’s elegant design embodied the fusion of corporate character and product form that Eliot Noyes had worked so diligently to establish.