Expediting and simplifying the reservation process, Sabre effectively opened the doors of air travel to the masses. Today, booking a flight at the last minute or months in advance takes only a few minutes.
Online reservations personified
The online travel reservation system, Travelocity, which sprung from Sabre technology, has elected as its spokesperson as the Roaming Gnome—a lawn ornament figure that reports on low fares from distant locations across the world. The gnome appears to be of English descent, but his frequent travels certainly make him a global citizen.