Jammers both within IBM and beyond are enthusiastic about the unique features—and results—of jams.
“A huge part of InnovationJam’s intent and real success was to deepen and expand our understanding of what innovation requires: contributions from technology, for sure, but also new approaches to business models, a deep understanding of the marketplace and real client needs. In a sense, InnovationJam was as much about learning innovation by doing as it was a new way to innovate.”
Ed Bevan
VICE PRESIDENT, IBM BRAND SYSTEMS STRATEGY
“Jamming is a form of brainstorming. And the first thing you have to learn in brainstorming is: Take in all the ideas. Even if the ideas are crazy, take ‘em all in. That means you’re going to get a lot of garbage. But it forces you to think out of the box. You do it on this scale, you come out, and you’re just completely saturated with stuff and you have to come up with some way to winnow those things down.”
Paul Horn
DIRECTOR OF IBM RESEARCH, 1996 - 2007
“An Inside View of IBM’s ‘Innovation Jam,’” MIT Sloan Management Review
Fall 2008“Twenty-first century innovation is open, global, multidisciplinary, and collaborative.”
David Yaun
VICE PRESIDENT, MARKETING AND COMMUNICATIONS, GLOBAL INDUSTRIES
“Memo to Established Companies: It’s OK to Rewrite the Playbooks,” Business Innovation Factory
September 2008“What makes a city great? It’s the people. The IBM Jam has helped us to harness the wisdom, energy and restless ambition of the people of Coventry.”
Martin Reeves
CHIEF EXECUTIVE, COVENTRY CITY COUNCIL
“Coventry launches first UK city’s mass online brainstorm: CovJam,” IBM case study
October 2010“From where I sit, it would have taken 10 years travelling around the globe and asking questions and doing presentations to gather this wealth of intellectual capital. The power of the Jam is that not only do I have visibility over those ideas, but every GTS employee does also.”
Francesco Vanni d’Archirafi
CITIBANK GLOBAL TRANSACTION SERVICES CEO
Cleaver, Liam J. “IBM Jams: a decade of collaborative innovation,” presentation
2010