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IBM Archives > Exhibits > Antique attic, vol. 2 > Artifacts list for vol. 2 > 

THINK Sign

 
 
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THINK Sign
 
The "THINK" motto was developed by Thomas J. Watson, Sr., three years before he joined the forerunner of today's IBM in 1914. By the early 1930s, THINK began to take precedence over other slogans in IBM, and it appeared on signs such as this in IBM plants and offices, and in company publications, calendars and photographs all over the world.