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Financing promotions

Economic Stimulus Advantage

 
Overview Pain points
Client benefits Market assessment
References Customer messaging
Key questions FAQs
Find an IGF Rep and useful links  
 
Overview
The $168 billion economic stimulus bill signed into law this February provides substantial tax advantages for certain businesses that acquire capital goods and put them into service in 2008.

This opportunity should encourage customers to purchase equipment to be placed in service during 2008.

In response to this stimulus package IBM Global Financing is offering clients the power to choose between two of our most powerful financing options, enhanced low rate financing or a three month no-charge deferral.

ESA overview slides
Overview recording (MP3)
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Pain points
Financial: Rising global energy costs/ Shrinking IT budgets / IT needs to support business growth
  • How does your client currently fund their IT acquisitions?
  • Does your client need flexible terms, designed to meet budget requirements?
  • Does your client have another part of your business that would give them a greater return than an investment in technology?
  • Clarify your client's business needs and pain points for energy efficiency for both facilities and IT equipment
  • Validate funding and executive owner
  • Does your client need help acquiring IBM and non-IBM IT solutions - - - hardware, software and services?
Environmental: Large carbon footprint / poor energy consumption
  • Is your client prepared to deal with environmental disposal and data security on unwanted IT equipment?
  • Offer IBM white papers and other thought leadership materials
  • Showcase IBM references
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Client benefits
  • Leasing reduces risk and provides a hedge against technology obsolescence
  • Leasing offers payment and term flexibility tailored to match either project or revenue-generation milestones
  • Leasing preserves cash and credit lines for more strategic investments such as facilities expansion, increased research and development, sales force expansion or receivables financing
  • Leasing enables more acquisitions within their current budget
  • Leasing accelerates implementation of economically attractive new technologies
  • Leasing reduces total cost of ownership and improves price-performance Leasing improves key financial measurements such as return on assets or debt-to-equity ratios
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Market assessment
The $168 billion economic stimulus bill signed into law this February provides substantial tax advantages for businesses that acquire capital goods and put them into service in 2008.

This Stimulus Package offers a bonus depreciation provision available for all taxable businesses on new equipment and software placed in service in 2008, businesses that acquire qualifying equipment may benefit from this bill.

This is a great time to discuss with many clients the idea of sweeping the floor of current technology, which is being depreciated at more unfavorable rates, and replacing it with new technology which can benefit from the lower lease rates or deferral.
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References
Whirlpool Corporation stays ahead of the technology curve with flexible financing delivery solutions from IBM. An IBM Open Infrastructure Offering solution designed address Whirlpool's specific cost and business needs

Geotrace explores a new, innovative way to fund technology with IBM. A series of market value leases from IBM Global Financing help Geotrace improve cash flow

The Farmers Trading Company cuts costs and adds value with IBM Global Financing. Global Finance delivered a flexible financing solution that achieved Farmers technology reduced IT costs and matched payments to its seasonal cash-flow variation
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Customer messaging
The $168 billion economic stimulus package signed into law this February provides substantial tax advantages for businesses that acquire capital goods and put them into service in 2008.

These tax incentives mean there's never been a better time to invest in your IT infrastructure than right now. And o help you take advantage of these incentives, IBM Global Financing is giving you the power to choose between two of our most powerful financing options, either of which can be the perfect fit depending on your situation.
  • Enhanced low rate financing, rates lower then standard Low Rate Financing on terms 36 months or greater.
  • Three month no-charge deferral.
Client facing web page
US - Economic Stimulus Advantage Client trifold (667KB)
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Key questions
  • How do you currently fund your IT acquisitions?
  • Are you aware that IBM Global Financing offers below-market financing rates and allows you to upgrade mid-lease?
  • Did you know that leasing provides you with the flexibility to return, renew, extend or purchase your equipment at the end of your lease?
  • Have you heard that IBM Global Financing provides complete financing for IBM and non-IBM IT solutions hardware, software and services? Perhaps you would like to consider including additional projects to a lease proposal?
  • Are you familiar with our flexible terms, designed to meet your budget requirements?
  • Is there another part of your business that would give you a greater return than an investment in technology?
  • Did you know that leasing allows for environmentally friendly disposal and data security when the asset is returned at end of lease?
  • Did you realize that upon transition to a new IT solution, you can sell or dispose of your obsolete or excess IT equipment to IBM Global Financing?
  • Would you like to discuss your financial and budgeting objectives with our IBM Global Financing team?
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FAQs
  • Do I need to become an expert on financing to sell this?
  • What does this apply to?
    • This solution can be offered by all IBM reps and authorized BPs for IBM and non-IBM IT equipment solutions. Public sector clients do not pay federal tax and the Economic Stimulus law is not applicable to public sector clients.
  • What are the major benefits to promote with a client?
    • Below market rates
    • Flexibility to return, renew, extend or purchase your equipment at the end of your lease
    • Environmentally friendly disposal and data security when the asset is returned at end of lease. Client can sell or dispose of their obsolete or excess IT equipment to IBM Global Financing
  • How long will this be available?
    • Available on IT equipment installed prior to December 31, 2008
  • What channels does this apply to?
    • All routes
  • Are there any unique partner seller points?
    • Yes, the economic stimulus offering can assist partners in leveraging the 2008 fee incentives (i.e. new account bonus and attach rate growth bonus )
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Find an IGF Rep and useful links
Find an IGF rep
How IT Financing from IBM Global Financing can help your clients
How IT Financing from IBM Global Financing can help your busines
The benefits of leasing vs. purchasing: A primer for reluctant clients
Financial glossary
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IBM Global Financing offerings are provided through IBM Credit LLC in the United States and other IBM subsidiaries and divisions worldwide to qualified commercial and government customers. Rates are based on a customer's credit rating, financing terms, offering type, equipment type and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice.
 

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