2011: Volume 3, Article 2
A company that uses social networking tools fluently to communicate with people inside and outside the company acts as a Social Business.
A Social Business isn't just a company that has a Facebook page and a Twitter account. A Social Business is one that embraces and cultivates a spirit of collaboration and community throughout its organization-both internally and externally. That is IBM's goal as it looks forward to its next hundred years, and enters a new era of Social Business.