In 2002, we announced our strategic direction for the decade: helping our
clients become an on demand business in the way most meaningful to them.
With thought leadership, research and development and proven ability to
implement technology to meet business requirements, we're helping drive
our clients' success in their on demand journey.
As a unifying vision, IBM On Demand Business has brought together the 350,000 IBM employees worldwide and helped the company to be even more responsive to the needs of our customers. The on demand promise is that companies or institutions can respond dynamically to whatever business challenges arise.
In order to achieve our on demand strategy, we pride ourselves on holding the following values:
- dedication to every client's success
- innovation that matters - for our company and the world
- trust and personal responsibility in all relationships