Test 000-470: IBM Unica Campaign V8.5

The test contains five sections totalling 53 multiple-choice questions. The percentages after each section title reflect the approximate distribution of the total question set across the sections.  

Section 1 - Architecture (13%)

1. Understand Unica Campaign architecture components.
2. Understand the criteria for hardware requirements.
3. Demonstrate knowledge of networks.
4. Demonstrate knowledge of supporting data structures, including reporting.

Section 2 - Installation (13%)

1. Install Unica Marketing Platform and Unica Campaign applications, and their supporting structures (including distributed environments).
2. Demonstrate knowledge of upgrade procedures.
3. Demonstrate the ability to determine successful installation.
4. Demonstrate the ability to install and configure Cognos for Unica Campaign reporting.

Section 3 - Configuration and Customization (30%)

1. Illustrate how to set up different authorization mechanisms.
2. Explain how to manage and access user databases within Unica.
3. Demonstrate knowledge of setting up security, user roles and policies for Unica Campaign objects.
4. Demonstrate knowledge of attributes in Unica Campaign.
5. Configure audience levels.
6. Demonstrate ability to configure dashboards.
7. Configure contact and response history.
8. Understand integration with other Unica products.

Section 4 - Functionality and Development (31%)

1. Illustrate how database table administration functions in Unica Campaign (e.g. table mapping, flat files, base/dimension/general tables).
2. Configure Unica Campaign processes to build a flowchart.
3. Create offers and apply them to campaigns.
4. Configure components of the scheduler.
5. Explain uses and benefits of custom macro.
6. Explain uses and benefits of user variables.
7. Explain uses and benefits of derived fields.
8. Explain uses and benefits of triggers.
9. Understand reporting.

Section 5 - Troubleshooting and Performance Tuning (13%)

1. Understand and configure logging.
2. Demonstrate knowledge of Unica utilities.
3. Demonstrate the ability to isolate performance issues.
4. Demonstrate knowledge of character encoding.