IBM Professional Certification Program

Accelerate insight. Improve skills. Get certified now.

Test C2080-471: IBM Marketing Operations V8.6, Deployment


It is highly recommended that you use a variety of resources to prepare for certification exams. 

It is first recommended that you are familiar with:

  1. the job role description and the parameters this certification is based on.
  2. the test objectives/skills measured on the test.  Use this as your checklist to determine your strengths, and identify those areas where you may need to focus more attention in your studies and preparation.

Next, use the recommended training resources on this page to further your knowledge.  

  • The recommended courses are: 9U11G and 9U12G and (9U13G or 9S325G)  
  • You may also consider taking 9S324G to improve your overall skills in IBM Marketing Operations.  However, course content may or may not be directly associated with the exam topics/questions.

The courses along with the other educational sources are recommended, but not required before taking a certification test.  Determine for yourself how much preparation you require. 

It is important to note that actual hands-on experience is a critical component in preparing for the exam. Direct application of the skills learned cannot be substituted by any resources listed here. You must spend time using the product and applying the skills learned. The exam is designed to measure hands-on experience, or how well you know how to perform job-related tasks.


Classroom Course


Course title: IBM Marketing Operations 9.x Marketing Contributor

Course duration: 1 Day

Course number: 9U11G

Abstract: This course provides an introduction the IBM Marketing Operations from the point of view of a Marketing Contributor.


Course title: IBM Marketing Operations Project Manager

Course duration: 2 Days

Course number: 9U12G

Abstract: This course provides an introduction the IBM Marketing Operations from the point of view of a Project Manager. In this course the term project manager is used throughout but in your organization this role may be known by another name such as project leader, team leader, brand manager, and others. For the purposes of this course, we define a Project Manager as a person who leads projects, and may also contribute with completion of tasks. A project manager may be a leader for a line of business, a channel, or a region.


Course title: IBM Marketing Operations Administration

Course duration: 2 Days

Course number: 9U13G

Alternative Option - Self-Paced Virtual Classroom: 9S325G: IBM Unica Marketing Operations Administration 8.5 (SPVC)

Abstract: This course provides an introduction on the most common administrative tasks and functions in IBM Marketing Operations. Participants focus on the design, creation, and management of templates for custom business objects and marketing objects, as well as learn configurations for security, rules, alerts, financials, and reports.


Product Documentation

The IBM Unica Marketing Operations Administrator's Guide provides information for users who configure and perform administrative tasks for Marketing Operations

The IBM Unica Marketing Operations System Schema document provides reference information for users who who need to understand  the underlying data structure of Marketing Operations.

User documentation for IBM Unica Marketing Operations.

The IBM Unica Marketing Operations and IBM Unica Campaign Integration Guide provides information for users who need to integrate Unica Marketing Operations and Unica Campaign.

IBM Unica Enterprise Products Recommended Software Environments and Minimum System Requirements provides reference information for users who plan for and install Unica Campaign, Unica Distributed Marketing, Unica eMessage, Unica Interact, and Unica Optimize.

This document provides instructions for installing and configuring IBM Unica Marketing Operations.


Self-Paced Virtual Classroom

Note: This course broadens general product knowledge and gives testing candidates a more complete set of product skills. However, course content may or may not be directly associated with the exam topics/questions.

This course provides a comprehensive introduction to Unica Marketing Operations for new users.

This course provides instruction on the most common administrative tasks and functions in Unica Marketing Operations. You will focus on the design, creation, and management of templates for custom planning objects and marketing objects.


Promotions


Connect with Us