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Overview header
ROI Study
  Improved Business Results

Recent Study of the "Return on Investment" for IBM Certification (July 1999), Indicated Positive Business Results such as improved:

  • Revenue (Profitability)
  • Efficiency (Productivity)
  • Customer Satisfaction (Credibility)

Study Included approximately 200 Business Partner Participants (cross disciplines & cross platforms )

  • Disciplines
    • Selling hardware
    • Selling software
    • Selling e-business solutions
    • Architecting/Designing
    • Implementing
    • Providing technical support
    • Developing applications
  • Platforms
    • IBM
    • Lotus
    • Tivoli
    • Servers
    • Software
    • Application Dev

Investment in Certification Yields Positive Return on Investment

Investment in certification yields positive Return on Investment Link to description of chart

PROFITABILITY: Majority of respondents indicated certification has a positive effect on sales volumes, profitability, and ability to close a sale

Revenue
...increased your ability to close a sale?" 64%
...increased sales volume?" 59%

PRODUCTIVITY: Majority of respondents indicated that certification reduces the time it takes to perform various tasks

Efficiency
...decreased the amount of times it takes to install and configure hardware/software?" 64%
...decreased the amount of time it takes to resolve a problem?" 62%

CREDIBILITY: Majority of respondents indicated that certification has a positive effect on customer satisfaction

Customer Satisfaction
...increased your company's customer satisfaction indicators?" 60%
...increased the number of customer referrals?" 60%

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Benefits
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