IBM Professional Certification Program

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NEW Certification available:

IBM Certified Business Analyst - Tealeaf Customer Experience Management V8.7

October 31, 2013

IBM is pleased to announce the addition of the following job-role certification to the IBM Professional Certification Program: IBM Certified Business Analyst - Tealeaf Customer Experience Management V8.7.

By achieving this certification, intermediate level business analysts have validated their knowledge and skills, and can demonstrate their technical competence to others.

To attain this certification credential, candidates must pass 1 test:
Test C2080-474, IBM Tealeaf Customer Experience Management V8.7, Business Analysis

Job Role Description / Target Audience

This intermediate level certification is intended for analysts and event modelers who design, analyze, test and validate web application models. These professionals are responsible for using IBM Tealeaf to manage web applications and optimize digital experiences. They identify customer behavior patterns including customer struggles, operational issues, application design flaws, potential fraudulent behavior, and uncover obstacles to key business processes.

This certification applies to analysts who use IBM Tealeaf Customer Experience Management V8.7 to design, analyze, test and validate web application models. These analysts should also have an understanding of their web applications.

It is expected that these analysts be self-sufficient and able to manage the requirements of the IBM Tealeaf application toward their business objectives without outside assistance.

Test sections

Test C2080-474 is designed to measure skills in the areas of:

Order  Area  Percentage 
1. IBM Tealeaf Fundamentals 12%
2. IBM Tealeaf Event Configuration 28%
3. IBM Tealeaf Dimensions 12%
4. IBM Tealeaf Reports 16%
5. IBM Tealeaf Scorecard and Dashboards 16%
6. IBM Tealeaf Alerts 10%
7. IBM Tealeaf Privacy Rules 6%

General information

The test fee is $200 USD each in developed countries and $100 USD each in emerging market countries. The test delivery vendor can verify the specific test fee within each country.

Test C2080-474 is also available to IBM employees at a reduced rate via the IBM SWG Online Test Centers.

Questions regarding this announcement can be directed to: certify@us.ibm.com.


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