Test 00M-645: IBM Cognos Business Intelligence Sales Mastery Test v2
Section 1 - Business Analytics (9%)
- Learn how to position Business Analytics
- Learn about the analyst's perspective of the Business Intelligence Marketplace
Section 2 - Business Intelligence offering (58%)
- Articulate the value of the Business Intelligence offering
- Understand the IBM Cognos Reporting offering, including the capabilities and value to the customer
- Understand IBM Cognos Analysis offering, including the capabilities and value to the customer
- IBM Cognos BI - learn about key questions to ask, customer types and competitive differentiators
- See IBM Cognos 8 Business Intelligence in action and how this delivers the complete range of BI capabilities
Section 3 - Prospecting for IBM Cognos Business Intelligence sales (33%)
- Understand how to successfully identify BI opportunities
- Recognize questions to ask and what to listen for on a BI sales call
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