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Test 00M-226: IBM Smart Analytics Sales Mastery Test v1

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Section 1 - IBM Smart Analytics System Overview (25%)

  1. Understand what IBM Smart Analytics System is
  2. Know the system components of IBM Smart Analytics System solutions

Section 2 - The business analytics marketplace (5%)

  1. Understand environmental trends and how to identify an opportunity

Section 3 - Customer Profile (3%)

  1. Know key qualifying business and IT questions

Section 4 - Competitive Differentiators (35%)

  1. Understand the obstacles in the marketplace
  2. Understand IBM's position in the Gartner Magic Quadrants
  3. Understand why a comprehensive solution is better than one that is pieced together
  4. Know the key competitors and how to beat them

Section 5 - Targeting line of business and IT (32%)

  1. Understand how to target line of business and IT managers in financial services
  2. Understand how to target line of business and IT managers in healthcare
  3. Understand how to target line of business and IT managers in retail