Test 00M-224: IBM Initiate Master Data Service Sales Mastery v1
Section 1 - Initiate Overview (25%)
- Understand Initiate's value proposition and market position
Section 2 - Initiate Core Product (10%)
- Understand Initiate Master Data Service, Initiate Inspector, Hub and Integration Options
Section 3 - Opportunity Identification (25%)
- Understand key challenges, primary buyer targets and opportunity identification questions
Section 4 - Healthcare Product Positioning (10%)
- Understand key Initiate product capabilities in healthcare, specifically InitiatePatient (an EMPI) and Initiate Provider
Section 5 - IBM Master Data Management (MDM) Portfolio Positioning (30%)
- How to position the (MDM) portfolio, focused on non-healthcare opportunities
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