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Test M2020-248: IBM Cognos Midmarket Foundational Sales Mastery Test v1


Note: This test will be withdrawn on Jun 30 2014.
The replacement test is: (M2020-618) IBM Business Analytics Midmarket Foundational Sales Mastery Test v2


Section 1 - Business Analytics (11%)


  1. Learn how to position Business Analytics

  2. Learn about the analyst's perspective on the market for corporate performance management suites

  3. Learn about the analyst's perspective of the Business Intelligence Marketplace


Section 2 - Midmarket offering (42%)


  1. Understand the fundamentals of the IBM Cognos Express offering for sellers

  2. Learn about the sales opportunity

  3. Review how IBM Cognos Express provides essential business intelligence and planning for midsize companies

  4. Review key information to build your knowledge on the Midmarket offering

  5. See how IBM Cognos Express delivers breakthrough reporting, analysis, dashboard, scorecard, planning, budgeting and forecasting capabilities for midsize companies


Section 3 - Effectively prospect for Midmarket sales (47%)


  1. Learn how to identify opportunities

  2. Help accelerate your prospecting process

  3. Understand the specific pricing and licensing offering for the midmarket



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