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IBM Certified Implementation Professional - Digital Analytics V9


Job Role Description / Target Audience


This intermediate level certification is intended for implementation professionals and consultants who utilize IBM Digital Analytics business concepts and technical considerations to launch the following tools and modules:

  • IBM Digital Analytics
  • IBM Digital Recommendations
  • IBM Marketing Center
  • IBM LIVEmail
  • IBM Explore

This certification test measures one's knowledge and understanding of how to implement IBM Digital Analytics.  Topics include:

  • implementation design and preparation
  • data collection
  • testing tools/troubleshooting
  • implementation of tags
  • tagging best practices
  • tag naming conventions
  • categorization
  • mobile tagging
  • privacy
  • IBM Digital Data Exchange (DDX)
  • available integrations
  • IBM Digital Analytics Multisite configuration
  • related reporting topics

This implementation professional should have an understanding of how websites are put together, and have at least one year of experience working with JavaScript.  This implementation professional should possess keen attention to detail, and have some experience working in an environment utilizing web analytics tools and concepts.


Recommended Prerequisite Skills


Before preparing for this certification, basic understanding of the following is recommended and assumed:

  • ability to write JavaScript code
  • JavaScript knowledge
  • first- versus third-party cookies
  • HTML, XML

In preparing for this certification, the following IBM courses are recommended to further improve your skills:

  • 9W720G: IBM Digital Analytics and Marketing Center On-Demand Learning Modules
  • 9T606G: Discovering Digital Analytics
  • 9T608G: IBM Digital Analytics Workshop: Beyond the Basics

Requirements


This certification requires 1 test(s).


Test(s) required:

Click on the link(s) below to see test details, test objectives, suggested training and sample tests.

  1. Test C2080-473 - IBM Digital Analytics V9, Implementation


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