Business Challenges

• Allow the visitors to discover the museum through mobile technologies in a gaming interaction format
• Cover different level of devices owners and targets: from 8 to 14 without connectivity
• Create a consistent content strategy

IBM´s Solution

• The applications delivered are based on the Human Centric Solutions’s “Intelligent Pervasive Platform ” architecture
• By downloading the application on their phone, users can play treasure hunt via QR codes trying to detect the secret messages
• We allowed users to create QR codes in order to communicate their “secret messages” to other visitors and attach them in a “tag wall”.
• The application allows users to leave a feedback message and send it via web to the museum’s website feeding a tag cloud

Business benefits

• Allow the museum to attract new visitors
• Enable and “force” the visitors to discover hidden areas of the museum
• Manage customized messages to the visitors
• Save time in daily staff activities