Business Challenges

• Allow the visitors to discover the museum through mobile technologies in an gaming interaction format
• Cover different level of devices owners and targets: from 8 to 14 to adults, with or without connectivity
• Create a consistent content strategy
• Support a post-visit contact
• Enable teachers and classrooms too
• Enable accessibility

IBM´s Solution

• The applications delivered are based on the Human Centric Solutions’s 'Intelligent Pervasive Platform' architecture
• By downloading the application on their phone, users can play treasure hunt via QR codes trying to detect the secret messages
• We allowed users to create QR codes in order to communicate their “secret messages” to other visitors and attach them in a “tagwall”
• The application allows users to leave a feedback message and send it via web to the museum’s website feeding a tagcloud
• Feedback messages are sent to the museum’s website to feed the tagcloud
• Users can see the museum’s path on Google Earth

Business benefits

• Allow the museum to attract new visitors
• “Walk the talk”: proving the effectiveness of new technologies applied to the museum itself
• Manage customized messages to the visitors
• Save time in daily staff activities