IBM Human Centric Solutions Center

Web accessibility affects the whole of your organisation – from the legal department to IT, HR, sales and marketing. That’s because Web accessibility concerns the ‘total customer experience’. It’s about the way people do business with your company online, their perception of your brand and service, and the way you manage ongoing relationships with customers, partners and employees throughout your online activities. With IBM as your accessibility partner, you can develop more inclusive and successful online relationships. You can help meet legal requirements for Web accessibility, and at the same time help improve customer satisfaction, increase revenue potential, protect and enhance your brand image.

IBM Accessibility Review services start by developing an understanding of your business model, objectives, organisation and processes. This enables us to consider the impact of accessibility on your unique business environment, from the customer, partner and employee experience to the affect on your brand image online. The resulting report includes:

• A review of your accessibility strategies, policies, processes, management controls and architectures.
• A review of your Web site/portal/multi-channel experience using advanced accessibility assessment tools.
• Risk analysis that assesses the impact of the findings on your business objectives and requirements.
• Details of your accessibility strengths and weaknesses, and the gap to compliance.
• Recommendations for tactical and strategic improvement.

IBM Accessibility Solutions embed accessibility into the heart of a ‘total customer experience’ that promotes easier access to products, services and information. We can help you implement an effective accessibility strategy through processes, architecture and innovative technology:

• Defining a strategy that clearly sets out your organisation’s accessibility vision, specific goals and approach to execution. This results in a strategic roadmap and implementation plan, aligned with business, market and budgetary requirements.
• Designing and building the ‘total customer experience’ for your Internet and intranet presence. Our innovative user-centred design method embraces creative concepts, visual design, information architecture, site development, integration and long-term governance.
• Building in long-term accessibility with solutions that monitor your Web activities on an ongoing basis, and correct non-compliant Web content before it is published by embedding accessibility into your content creation process.