A prominent museum of modern art in France enhances its visitor experience when it joins forces with IBM and its business partner Urbilog to implement an innovative solution comprising IBM WebSphere and IBM Information Management software.
Lille Métropole Musée d'Art moderne, d'art contemporain et d'art brut (LaM)
Villeneuve d'Ascq France
Media and Entertainment
Collaborative Innovation, Economic Stimulus, Openness, Data Serving, Leveraging Information
Located in Villeneuve d'Ascq, France, the Lille Métropole Musée d'Art moderne, d'art contemporain et d'art brut (LaM) is a museum of modern art. As the only museum in Europe that showcases all the main components of 20th and 21st century art side by side, the LaM offers the public access to a fine collection of modern art, a benchmark anthology of contemporary art and a collection of outsider art unrivalled in France. These three collections comprise almost 4,500 works.
After a five year closure necessitated by the construction of a new wing, the Lille Métropole Musée d'Art moderne, d'art contemporain et d'art brut (LaM) wanted to provide visitors with an improved experience using state-of-the-art technology. Specifically, the museum director was investigating ways to provide an innovative, personal and interactive museum experience through mobile applications.
To achieve its goals, LaM joined forces with IBM and its business partner Urbilog. After evaluating a range of mobile solutions, the museum decided to make use of the Intelligent Pervasive Platform asset from the IBM Human Centric Solutions Center. The new solution—which is based on IBM WebSphere Application Server V7 software and utilizes IBM Information Management DB2 database software—uses geo-localization data, user profile data and contextual information to send push notifications to mobile devices. As visitors walk through the museum's park of sculptures, the solution sends GPS localization push notifications that contain information about the closest nearby sculpture to the visitor's phone in his/her preferred language. To accommodate visually-impaired visitors, an audio version of the push notification is also available using the VoiceOver iPhone functionality. The WebSphere Application Server software was selected as the platform for this solution because of its agility and interoperability with a service-oriented architecture (SOA). Similarly, the Information Management DB2 database software was chosen for its overall stability and flexibility.
By tapping IBM Business Partner Urbilog to implement the Intelligent Pervasive Platform asset based on IBM WebSphere and IBM Information Management software, LaM was able to create an innovative experience for its visitors. The new solution will enhance visits to the museum's outdoor sculpture park with a wealth of information that will rival its existing indoor audio-guide. Furthermore, thanks to the VoiceOver iPhone functionality, the new solution complies with the Web Content Accessibility Guidelines of the World Wide Web Consortium. LaM is also excited about the solution's capability to receive feedback from visitors in real-time. Using this information, the museum will be able to make further refinements to improve the overall visitor experience.
Products and services used
IBM products and services that were used in this case study:
Information Management: DB2 Enterprise
WebSphere Application Server
Accessibility Services to enhance IT for users with disabilities
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