Accessibility at IBM: An integrated approach


Evolving from philanthropy to business transformation

Philanthropy to business transformation IBM has pioneered the cause to open the world of information technology (IT) to more people, regardless of age or ability. IBM's long-standing commitment to people with disabilities began in 1914 when IBM hired its first disabled employee, 76 years before the Americans with Disabilities Act (ADA). From its fair hiring practices, to its dedication to making products and services accessible, to its commitment to research, IBM has been an industry leader in the accessibility arena for more than 50 years.

Accessibility began as a philanthropic effort but has evolved significantly over the last 15 years. In the late 1990s, the United States government amended Section 508 of the Rehabilitation Act requiring federal agencies to purchase electronic and information technology that is accessible to people with disabilities. The European Union is promoting adoption of the World Wide Web Consortium's Web Content Accessibility Guidelines for all public Web sites in European institutions and member states. In Japan, the Japan Electronics and Information Technology Association is responsible for developing industry standards that will foster a digital network society aimed at improving quality of life via IT advancement. Throughout the world, several other countries have recently passed accessibility legislation or have legislation pending.

We are seeing both the public and private sectors driving accessibility adoption. What began early on as a philanthropic effort has evolved into a business transformation effort for IBM and its clients.

Unifying accessibility efforts worldwide

IBM has merged existing accessibility groups to form a worldwide Human Ability and Accessibility Center (HA&AC) with locations in the United States, Europe, Japan, Brazil, India, China and Australia. The HA&AC fosters product accessibility, works toward the harmonization of worldwide standards, applies research technologies to solve problems experienced by people with disabilities and the maturing population, creates industry-focused solutions and generates accessibility awareness.

Helping people with disabilities access IT requires innovative technology. As part of the IBM Research organization, the HA&AC has a direct line to the scientists developing new technology. After promising ideas emerge from IBM Research, the HA&AC works with influencers, advocacy groups and clients to pilot these technologies. Successful pilot programs are turned into offerings that help more people access IT - regardless of age or ability.

Maintaining dedication and commitment

As accessibility has evolved into a business transformation effort, IBM has remained dedicated to recruiting and hiring people with disabilities and helping them to be successful in the workplace. IBM advocates for people who have disabilities by instituting and maintaining favorable hiring practices and sponsoring education and employment programs. Programs include preparing youths who are disabled for work in the corporate marketplace and providing career counseling to students who are disabled.

  • People with disabilities

    Recruiting and hiring people with disabilities

Accommodating employees with disabilities

IBM provides a range of accommodations and assistive devices for employees who have disabilities. Examples include:

In addition, IBM employees can use Accommodation Assessment Teams to assist with requests for accommodation. Team members consult with the employee to help identify potential accommodations, assess their effectiveness and, taking into account the employee's needs, advise management on accommodation.

Providing educational opportunities

Education is a top priority within IBM's community endeavors. Through strategic efforts, IBM is helping to solve education's toughest problems with solutions that draw on advanced IT and the best minds IBM can apply. The programs help pave the way for systematic reform in school systems nationwide through partnerships with whole school districts and entire states.

Building influential relationships

  • Influential relationships

    To help IBM gain a deeper understanding and foster an accessible environment, IBM forms external relationships with leading experts on accessibility. These relationships help IBM understand specific issues and collaborate with key constituents to continually drive accessibility into mainstream IT.

Paving the way toward accessibility standards

IBM has long been active in many of the worldwide regulatory organizations that set accessibility standards. Participation within key advocacy groups continually influences best practices and helps define the new standards:

IBM believes that if accessibility standards are harmonized worldwide, technology companies will be free to devote more time to research for development of accessible products and be able to deliver more varied and advanced assistive technology products. The company is taking a leadership role in standards and policy arenas advocating for harmonized standards that will help bring accessibility to more people worldwide.

Implementing a company-wide corporate instruction

IBM has a long history of making its information technologies widely available and accessible no matter the ability of the user. The company's competitiveness in the worldwide marketplace depends on satisfying its clients' demands for products that meet their varying requirements.

To help enable people with disabilities to use IBM products and allow the company to meet government purchasing regulations, IBM must include important accessibility features and functions in development so that its products are either directly accessible or are compatible with assistive technology.

In 1999, IBM codified its corporate standards for product accessibility with the adoption of Corporate Instruction 162 (CI 162). CI 162 did more than spur accessibility awareness within the corporation. It contained a mandate for the assessment of accessibility characteristics of all new products and called for the integration of accessibility requirements into IBM's development processes. Specifically, CI 162 directs all IBM operating organizations and subsidiaries to design features and controls into IBM hardware and software products, Internet systems and Web sites, product documentation and internal tools and applications that make these offerings accessible to people who have disabilities. CI 162 applies to all products produced, marketed or sold by IBM and its subsidiaries, even if the product uses parts not developed by IBM. Accessibility is one of the criteria IBM uses to select vendors or suppliers, and is identified as a requirement when procuring components from third parties.

Accessibility checklists define the requirements that must be met in order for a product to meet CI 162 standards. Today, the checklists reflect U.S. Section 508 requirements, and in the case of Web requirements, also include most of the guidelines defined by the W3C Web Content Accessibility Guidelines (WCAG) - the formal standard in many countries other than the U.S. As future standards are published and adopted, the IBM checklists will also integrate those requirements.

In addition to standards criteria, each checklist provides additional rationale, implementation hints and testing techniques. These checklists are available for Web sites, general software, Java® software, IBM Lotus® Notes® applications, Lotus Domino® Web applications, hardware systems, hardware peripherals and documentation.

Driving accessibility into IBM processes

Weaving accessibility into the fabric of IBM

Product development Integrated Product Development (IPD) process

Services development Integrated Services Development (ISD) process and Global Method

CI 162 - Accessibility of information technology for people with disabilities

Internal IT development Business transformation management

Weaving accessibility into the fabric of IBM graphic

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Corporate Instruction 162 defines accessibility for IBM. Throughout IBM business units, compliance with CI 162 is incorporated into development processes such as the IBM Integrated Product Development (IPD) process.

IPD is a management system designed to optimize the development and delivery of successful products and offerings. It consists of six phases (concept, plan, develop, quality, launch and life cycle) with periodic checkpoints that are predicated on fact-based decision making. The cornerstone of IPD is team-based management involving the representation and active participation of all relevant functions. Completed accessibility checklists are required at key phases of the development process and accessibility verification is integrated into testing and validation procedures.

Much like IPD, IBM has an Integrated Service Development (ISD) process. The purpose of ISD is to provide a structure and set of supporting methods and tools to enable efficient development and global deployment of repeatable service offerings. It too consists of six phases with periodic checkpoints, fact-based decision making and team-based management - mirroring IPD's basic structure. Because service development differs from product development in that it does not necessarily involve development of a tangible product, accessibility criteria are addressed as custom software, a Web site or service documentation is developed.

For those service offerings developed for a unique client, IBM also has the IBM Global Business Services (GBS) and Global Technology Services (GTS) Methods. The GBS and GTS Methods are asset-based processes, providing practitioners a mechanism to reuse knowledge and tangible assets during solution development for a client engagement. Accessibility requirements are woven throughout the appropriate assets in the GBS and GTS Methods.

Managing accessibility integration

Because accessibility is so important to IBM, the company wanted a way to internally manage the process of integrating it into the fabric of IBM. In 2003, IBM Chairman and CEO Sam Palmisano directed the worldwide HA&AC to assist IBM's various units in incorporating accessibility into their business solutions. Internal tools and Web sites have been built to enforce and manage the entire process. The infrastructure consists of several databases, reports and Web sites that aid accessible product implementation.

The databases automate the process of providing and procuring accessibility information for both developers and IBM client representatives. And, by tracking client accessibility status requests, the databases help IBM to recognize high-priority product trends. These trends assist the development teams with their strategic planning to identify critical client accessibility requirements for the future.

The HA&AC intranet houses information maintained to assist IBM developers and testers in their ongoing accessibility efforts. Continually evolving, the site provides the latest facts on accessibility, both within IBM and the industry, to address the needs of its users. The site includes the accessibility criteria that enforce best practices during product development. A plethora of information exists on checking for accessibility, including links to software downloads that can assist with the testing process. A section on worldwide standards and regulations provides users with the latest information on accessibility legislation that is in progress or has been passed. A newsroom lists the latest accessibility happenings and events in IBM, as well as links to interesting industry articles.

In addition to being a repository for developers and testers, the HA&AC intranet is a depot for sales and marketing teams as well. These teams can browse the site to find sales tools, brochures, demos, contacts for sales support and even client references.

Facilitating processes with accessibility tools

The combination of IBM's internal databases and Web sites allows the company to communicate accessibility information to clients quicker and provides an interactive means of discussing accessibility challenges and issues. For example, the online product accessibility request form allows clients and IBM sales teams to request U.S. Section 508 Voluntary Product Accessibility Templates (VPATs), and other accessibility information, for IBM products. It also provides a forum to pose questions about specific issues that may be challenging them. The HA&AC can then work with the appropriate product development teams, standards organizations and IBM Business Partners to address these issues.

Establishing a central hub for accessibility

Central hub for accessibility The Accessibility Project Office was established in 2002 to drive accessibility compliance plans and provide a center of competency, education and consultancy for issues with regard to accessibility. Its mission is to promote awareness of accessibility both internally and externally.

Many methods are utilized to reach the various accessibility audiences around the globe: quarterly accessibility Webcasts; monthly technical newsletters; on demand workshops; compliance and discussion databases and a 24x7 Web university. Each of these vehicles is used to announce new technologies, tools or techniques, legislation, tips and hints, best practices and strategy.

In addition, members of the Project Office provide individual consultation, participate in accessibility committees outside the company, monitor worldwide accessibility regulations and standards, attend accessibility events and work with other IBM organizations such as sales, procurement, user experience and business transformation teams to integrate accessibility further into mainstream processes.

Functioning as a link between IBM product development teams and sales teams, the Project Office determines accessibility compliance status of products and services included in client engagements. When a client's bid request includes accessibility requirements, the sales team engages the Project Office to provide the detailed accessibility information and templates. The Project Office works with the appropriate development teams and members of the HA&AC to review the applicable standard and how it applies to the product(s) the client is considering, and provides the appropriate documentation for the bid response.

Pioneering advanced technology

Because so many IBM assistive technologies were initially developed in our research labs, a special team in the HA&AC was established to work with researchers on identifying new technologies that can enhance accessibility and be incorporated into mainstream products. Once technologies are identified, the team works with other IBM business units, ISVs and assistive technology vendors to transfer these nascent products to the appropriate parties. In many cases IBM takes cutting-edge technology from IBM Research, transforms it into a working prototype and works with clients to test the technology.

In addition to creating product opportunities, this team is responsible for providing strategic platform enablement and comprehensive accessibility test leadership. It drives development of IBM accessibility plans and provides technical consulting and implementation support to accelerate resolution of accessibility issues. In a testing capacity, the team provides leadership for the integration of assistive technology with strategic IBM platforms, products, services and key ISV applications.

Walking the talk

Along with external product accessibility, IBM has a rigorous internal business transformation management system. IBM strives to achieve accessibility across its own technical infrastructure, which includes the Internet, intranet and tools and applications. IBM IT business processes and environment are under continual surveillance and are being streamlined for maximum efficiency. This has enabled IBM to have a centralized Web standards monitoring process that provides scorecard accessibility compliance data to each business unit. Each business unit executive has a representative on a company-wide team that is working to drive compliance consistently across the company.

Advancing greater access to information

Global reach and experience Through its global reach and experience, IBM provides solutions that enable greater access to information. These solutions consist of services, hardware, software and in some cases, research technologies.

By providing an array of services, IBM can address end-to-end accessibility requirements facing client organizations. Services range from helping agencies define an accessible IT strategy to building a strategic framework and architecture. Consultants can assess existing Web sites to see if they are accessible, fix them if they aren't or design new sites. Most importantly, IBM has the breadth of skills and business insights to integrate accessibility into the client's business processes to help improve customer service and satisfaction, employee development and retention and operational efficiency.

New approaches

paul horn "I think that out of our work making computing easier to use for people with disabilities we will think of radically new approaches. Out of these approaches we will find not just ways of helping people with disabilities, but ways of making computing far more natural and intuitive."

-Paul Horn, senior vice president, IBM Research

Realizing results

IBM's accessibility efforts are yielding results. Acknowledgment of IBM's accessibility commitment and accomplishments has come from a broad spectrum of organizations and publications. To date, IBM has won more than 30 awards for its focus on accessibility in hiring, employment and technology.

IBM is recognized as a major supporter in the harmonization of worldwide accessibility standards and continues to stay at the forefront in this area. From an internal perspective, IBM is consistently increasing the number of accessible applications deployed worldwide. And, for IBM products under development, the company has seen an increase in compliance over the last three years.

Graphic with arrows intertwined to show the 4 capabilities: compliance, usable access, responsive relationships, and collaborative ecosystems.

Establishing a comprehensive approach to accessibility

IBM strongly supports, and engages itself in, a holistic, integrated approach to driving human ability and accessibility initiatives within and across organizations. Our vision is built upon four sets of capabilities that businesses can invest in to drive sustained value, enhance human ability and ultimately contribute to a broader goal of societal transformation.

These capabilities—compliance, usable access, responsive relationships and collaborative ecosystems—are separate but interdependent components that an organization should seek to develop and refine to become truly accessible to all of its stakeholders.

Reaching compliance is about understanding and adhering to regulations and legal mandates established in each country where a company does business.

Fostering usable access requires moving beyond compliance to actively improve all users’ experience with an organization’s technology systems.

Driving responsive relationships involves creating a more adaptive human-business experience by extending technology systems into the fabric of a business to sense and respond to unique user needs and preferences.

Participating in a collaborative ecosystem means activelysupporting the seamless flow of communication—both within and between organizations—to ensure the ongoing delivery of products and services designed to respond to the needs of all people, regardless of age, ability or disability.

Together, these capability sets can help businesses execute an integrated approach to human ability and accessibility that drives a business-positive result, anda measurable return on investment—resulting in more effective personal interactions, increased user satisfaction, an expanded market reach, better employee retention and enhanced relationships with clients and partners.

Accessibility means going beyond product compliance with regulations to include a better user experience and the vision to ultimately improve a person’s total quality of life. We see this as a global journey to gain business advantage—a journey that begins with accessible technology infrastructure and ends with business transformation.

Taking the first step

To begin to incorporate accessibility into your business processes, first get agreement from the top. This will make it much easier as your organization proceeds with its plans. Organizing a group of people to serve on an accessibility task force is another good idea. This team of people will be key in defining the scope of work, plans and standards by which to measure your success and the progress of your organization's actions.

Establishing an enforcement process is important to maintain the desired accessibility level. The Web is a great example. New pages are being added constantly. To continue to have an accessible, easy-to-navigate Web site, new pages must meet your organization's standards.

Lastly, remain flexible throughout the changes. As legislation and standards evolve, your corporate standards and processes must be flexible and expandable with minimal disruption to your ongoing business practices.

Continuing the commitment

IBM helps people with disabilities IBM is working to expand the roles of people with disabilities in its work environment to better serve a diverse marketplace and make an impact on the future of IT. By maintaining smart hiring practices, implementing innovative programs and developing new technology, IBM helps people with disabilities lead in an on demand world. And by making technology, services and end-to-end accessibility solutions available externally, IBM is helping other organizations do the same.



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Last updated, December 19, 2009

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